What role does product packaging play in product sales?
Enhance the value and use value of commodities, beautify commodities, attract consumers, stimulate customers' desire to buy, facilitate consumers' transportation, loading and unloading, handling, storage, storage, inventory, display and carrying, etc. Commodity packaging came into being.
Packaging is usually divided into small packaging, medium packaging, and outer packaging. The value of different product packaging is also different, but the function of product packaging is basically the following
1. Protection function
The most basic function of packaging, even if the product is not damaged by various external forces. During the circulation of commodities, it may be affected by various external factors, causing damage, pollution, leakage or deterioration of the commodities, causing the commodities to reduce or lose their use value. Scientific and reasonable packaging can make the product resist the destruction of various external factors, thereby protecting the performance of the product and ensuring the integrity of the product quality and quantity.
2. Convenience function
Whether the packaging of goods is easy to use, carry, store, etc. According to the self-generated attributes of the product, the design and production should be conducive to the rational use of various transportation tools and storage capacity, improve the efficiency of transportation, loading and unloading, stacking and storage and transportation, accelerate the circulation of commodities, and improve the economic benefits of commodity circulation.
3. Promotion function
Commodity packaging decoration design is one of the good promotional methods. Exquisite packaging can attract the attention of consumers, can arouse people's desire for consumption, and thus promote sales. At the same time, packaging can be used to introduce and publicize products, so that people can understand this product and become a silent promoter of the product.
Fourth, convenient consumption
The sales packaging varies with the commodities in various forms, and the packaging size is suitable for consumers to carry, store and use. The drawings, trademarks, and text descriptions on the packaging are not only convenient for consumers to identify, but also introduce the ingredients, properties, uses, use and storage methods of the commodities, which play a role in facilitating and guiding consumption.
Five, cost savings
Commodity packaging is closely related to production costs. Reasonable packaging can integrate scattered commodities in a certain number of forms, thereby greatly increasing the loading capacity and facilitating loading and unloading transportation, and can save transportation expenses, storage fees and other expenses. Some packaging can also be recycled many times, saving the production of packaging materials and packaging containers, which is conducive to reducing costs and improving economic benefits.